About Us

We love snacking, but we want to feel good about it too. That's why we created Eat Real. We make award-winning snacks that never compromise using grains and pulses as our base. Our hummus chips contain 40% less fat than regular potato chips, and our lentil chips contain 30% less fat, making them the perfect snack, whatever the occasion.

As flavour experts, we've searched for the secret to the perfect snack. We pair mouth-watering combinations of the decent ingredients to bring you award-winningly tasty snacks with a deeply satisfying crunch. In fact, we're proof that snacks really can taste good and leave you feeling good.

Great for everyone: We never use any artificial colours, flavours or ingredients & all our snacks are vegan and gluten-free. From dinner parties to lunchboxes, on the go or with a cuppa, whatever you do, Eat Real.

Doing our bit:

We want our snacks to be full of real taste, real ingredients and real crunch. We also want to keep it real when it comes to the impact we have on our planet. We know that everything we make has a footprint, and we want to do our bit to keep the footprint of our snacks as low as possible.

To do this we are focusing on 3 key areas:

  • Carbon Challenge
  • Ingredient Integrity
  • Positive Impact

Carbon challenge:

Climate change is the biggest challenge currently facing our planet. A big challenge needs a big commitment, and we want our snacks to be Net Zero by 2030. That means we'll be trying our best to take as much carbon as we can from our snacks and then investing in nature to offset what we can't reduce. To do that we plan to invest in:

Training: we'll be training everyone in our business to be carbon literate in conjunction with the Carbon Literacy Project.

Footprinting: we're working on our carbon footprint for all our emissions across Scope 1, 2 and 3. That means we'll be including all emissions from growing our ingredients through to the shops that sell them to you. Watch this space as we'll be sharing this footprint publicly.

Reducing: once we know our footprint, we'll be setting targets to help us meet our ambition of hitting Carbon Net Zero by 2030.

One big part of reducing our carbon impact is our focus on packaging. Our priority is ensuring that we keep our snacks in the lowest carbon packaging, but still making sure that they stay tasty and fresh until they get to our snackers.

We have a 4-pillar strategy that involves us 1) reducing the amount of packaging in each pack 2) adding recycled or renewable content to our packs 3) investigating options for recyclability and 4) reimagining completely new ways to package our products.

We're just at the very start of our plans, so we'll share more on this really soon.

Ingredient integrity:

We want to ensure our ingredients are as real as they can possibly be. So, it's important that we're making sure our ingredients are farmed sustainably. By 2025, we want all our key ingredients to be responsibly sourced. By 2030, we want all our ingredients to be. We know we have a long way to go, having real ingredients is just the start. In the meantime, here are some ingredient commitments we've made:

Oil: palm oil is a major cause of deforestation in some of the most biodiverse rainforests around the world. This destroys natural habitats and also releases greenhouse gases which contribute to climate change. So, all our products are palm oil free.

Pulses: pulses – like our lentils or chickpeas – are nitrogen fixing. This means they put nitrogen back into soils as they grow. This reduces the need for nitrogen fertilisers and therefore contributes to reducing greenhouse gas emissions.

Vegan: all our ingredients are vegan. Vegan ingredients have a much lower carbon footprint than animal-based ingredients.

Positive impact:

We know that we have more work to do to leave a real, positive impact. We're working on becoming a B Corp. In the process of becoming a B Corp we're reviewing our approach on how we protect people and our planet. Becoming a B Corp involves a really rigorous certification which is going to take us time, but watch this space for more information.

Whilst we're at it, we're always looking at ways that we can do more, and one way we do that is through our charitable partnerships. We work closely with several food distribution charities, including The Felix Project, a charity dedicated to reducing food waste and food poverty. Since December 2020 we have donated more than 300,000 meals worth of stock.

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